I used to build for screens. Now I build for life outside.

For twenty years I’ve worked in user experience engineering — shaping how people move through apps and websites, making digital things feel effortless. The longer I did it, the more I came to believe the experiences that matter most aren’t on a screen at all ...they’re outside.

Greenfinch brings that same care to how a natural space feels, how people move through it, what they notice and learn. I cultivate and maintain outdoor areas where people can do the most important thing of all: spend unhurried time in nature.